Invicta’s debut into Japan showcased its relevance in a highly competitive marketplace. Strategy was dictated by a deep understanding of the consumer and focussed on key elements in the Japanese fashion industry. Clear lifestyle photography guidelines were established to prove its merit in commute and approachable aesthetic with accompanying product imagery cementing Invicta’s flagship piece as a product that focussed on detail and quality to incentivise the buyer into investing in the brand and its 100 + year history.
   
Disciplines:
Client Mark Inc.
Year 2016
   








ABN 91 556 472 798       LVDI 2011-2019 © ALL RIGHTS RESERVED
ABN 91 556 472 798       LVDI 2011-2019 © ALL RIGHTS RESERVED